Designed for Growth
As we celebrate our 140th Year we’re excited to welcome you to the new Angove Family Winemakers Rewards Program, a smarter, more powerful sales tool built to help you spark engagement, accelerate sales, and build long-term loyalty with your customers.
It’s simple to understand, rewarding to use, and designed to fit naturally into every sales conversation you have in trade.
Why This Program Works
Our Goal
To make the Angove Family Winemakers Rewards Program a genuine sales driver — one your customers actively want to be part of. It’s been designed to help you confidently communicate value, unlock bigger conversations, and support stronger performance in-store.
What Makes It Strong
Core Four Front and Centre
The program is built around Angove’s ranges of Angove McLaren Vale, Angove Organic, Lost Farm, Stone’s and St Agnes, making it easier to lead trade-up discussions and link higher-value sales directly to better rewards.
Clear, Visual Explainers
Simple, AM-ready visuals make the program quick and easy to explain in-store. No long conversations, just clear value.
Tiered Rewards with Total Transparency
Clear tiers and visible progress give stores something concrete to aim for, keeping motivation high and momentum building.
You’re Rewarded Too
Your engagement is key to the success of the program and you’re recognised for it.
- Earn $25 for every account you sign up once they reach 5000 points
- Receive an additional payment of $25 every time your account moves up a tier
The more you activate the program, the more rewarding it becomes — for your customers and for you.
Your Role as an Area Manager: Equip. Explain. Engage.
The Angove Family Winemakers Rewards Program is one of your most valuable sales tools. It’s designed to be used confidently at every store visit, directly linking rewards to growth, foot traffic and Core Four performance.
Use it to:
- Lead conversations around new product launches and upcoming promotions
- Start performance-driven discussions using tier goals and current progress
Understand the Program. Unlock the Value.
The better you know the program, the easier it is to help your customers maximise rewards, climb the tiers, and see real value from their participation.
Communication Strategy: Smart. Visual. Ongoing.
To support you in the trade, we’re rolling out a clear, campaign-led communication approach with structured rep touchpoints throughout the year.
What You’ll Have Access To
Rep-Ready Toolkit
Tier ladder graphics to show progress and spark ambition
Clear talking points and quick-reference benefit summaries
Reporting access so you can show customers exactly how they’re tracking on their rewards journey
In-Store Talking Points
Ask
- What motivates your team to push premium wines and spirits?
- Would stronger rewards help your staff engage more during key promotions?
- Did you know you earn rewards on every purchase of …?
- Did you know you’re only X sales away from the next tier?
Say
“This program is your silent seller. Angove is backing your store to grow — and rewarding you as that growth happens.”
“You’re on XXXX points, just XXXX points away from the next tier and earning even more per order.”
“You’ve already earned XXXX points — that’s enough to redeem [insert reward] right now on the Angove Rewards portal.”